Privacy Policy

Pickering Connect s.r.o. gather and process your personal information in accordance with this privacy notice and in compliance with the relevant data protection regulations and laws. This notice provides you with the necessary information regarding your rights and our obligations and explains how, why, and when we process your personal data.

Pickering Connect s.r.o. registered office is at Bystřice 1571, Bystřice 739 95, and we are a company registered in the Czech Republic under company number 03619770.

Information We Collect

By using Pickering Connect’s website, you are agreeing to the collection, storage, and processing of your information in the manner set out in this policy.

Pickering Connect processes your personal information to provide you with our products and services. We will never collect any unnecessary personal data from you and will not process your information in any way other than as specified in this notice.

When you register on our website, download literature, request a quote, or request that we contact you, you may be required to provide personal information such as your first and Last Name, Email, Phone Number, Company Name, Street Address, City, State/Region, postal code, and Country.

We may collect information from or about you in other ways, such as through your contact with our sales team and your interactions with members of the Pickering Group. Anonymous information may also be collected through our use of cookies.

For more information, please refer to our Cookie Policy:

Our websites are not intended for or targeted at children under 16, and we do not knowingly or intentionally collect information about children. If you believe that we have collected information about a child under 16, please contact us so that we can delete the information.

How We Use Your Personal Data

Pickering Connect takes your privacy very seriously and will only retain your data for as long as necessary and for the purpose(s) specified in this notice. Such information will be non-intrusive and is processed on the grounds of legitimate interests. The purposes and reasons for processing your personal data are detailed below:

to provide you with the information, products, and services that you request from us, including providing you with product pricing and quotes, support on switching services, and literature downloads.

  • to allow you to participate in interactive features of our service when you choose to do so. This includes our Cable Design Tool, Switch Path Manager, and other interactive tools that are available on our website.
  • to provide you with information about other switching and simulation goods and services we offer that are like those that you have already purchased or inquired about.
  • to make suggestions and recommendations to you about goods or services that may interest you, which may be based on your activity on our website.
  • to notify you about changes to our service and to send you service emails relating to your account.
  • to manage and operate your account with us and to complete contractual obligations.

Sharing and Disclosing Your Personal Information

Pickering Connect will not share, sell, or rent your personal information for promotional purposes and will not disclose your personal information to outside organizations unless they are affiliated with us as a third-party vendor. Distributors, partners, affiliates, or other business partners of PickeringConnect who have access to your personal information use the information about your customer relationship with us and our products. These vendors use the information to fulfill our requirements for such things as processing quotes, orders, purchases, shipping products to customers, and providing information to potential customers.

Any information you submit through our website may also be transferred outside the European Economic Area (EEA). Where applicable, there is an adequacy decision by the European Commission in respect of those countries. This means that the countries to which we transfer your personal data are deemed to provide an adequate level of protection for your personal data.

Google Analytics and Adwords:

Our website uses Google Analytics and Google Adwords, which are web analytics services provided by Google, Inc. Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze and track how users navigate the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

We will use this information to evaluate your use of the website, compile reports on website activity for website operators, and provide other services relating to website activity and internet usage. Google may transfer this information to third parties where required to do so by law or where such third parties process the information on Google’s behalf.

We will not (and will not allow any third party to) use Google Analytics or Google Adwords to track, collect or upload any data that personally identifies an individual (such as a name, email address or billing information), or other data which can be reasonably linked to such information by Google.

For more information, please refer to Google’s Privacy Policy:

For remarketing purposes, we use Google Analytics 3rd-party audience, which uses data such as age, gender, and interests to understand the behavior of our customers better. They work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. For example, you may see certain ads on this website or other websites because we contract with Google and other similar companies to target our ads based on information we or they have collected, including information that was collected through automated means (such as cookies and web beacons). These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.

You may opt out of the automated collection of information by third-party ad networks, for the purposes of delivering advertisements tailored to your interests.

Please visit Google’s Display Network ads’ preferences page where you can edit or opt-out:

Pickering Connect takes your privacy seriously and takes every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorized access, alteration, disclosure, or destruction and have several layers of security measures in place, including:

  • SSL website encryptions
  • Enterprise Firewall with SPI
  • Centralized user authentication with dual-factor
  • Authentication for all external access
  • Full anti-virus/malware and anti-ransomware scanning
  • BSI Certification ISO9001:2015 Standard

Legitimate Interests

Pickering Connect will occasionally send you marketing information regarding our products, services, or promotions by email and post. These have been identified as beneficial to our customers and in our interests. Such information will be non-intrusive and relevant to you as a customer, and you will always have the option to opt out/unsubscribe at any time.

How Long We Keep Your Data

We will only retain your personal data for as long as necessary to fulfill the purposes for which it was collected and processed. This includes satisfying any legal, tax, reporting, regulatory, or accounting requirements. Our standard data retention period with respect to paper correspondence is 6 years plus the current year. This data is then destroyed by a professional data shredding company.

Where your personal data is held electronically in an archive containing data that cannot easily be separated and may contain other data requiring to be held for a longer period, we may, at our discretion, retain it for longer than six years in reflection of this. For clarity, it should be noted that such personal data may be held by us or Data Processors in electronic or paper format.

In the event that we collect your personal data but you do not become a Customer, or you are no longer a Customer, your data will be retained in our archiving system for the purposes of quote/product history and customer support. You do, however, have the right to ask removal of your personal data, within reason, which can be securely and effectively destroyed or permanently erased from our IT systems as far as practically possible.

Direct Mail

We may use subcontractors (providing services to you on our behalf) to send out direct mail pieces when we have advertisements, promotions, or company information updates to inform our subscribers about. We will only send you direct mail if you have previously provided us with your physical address information.

You can also request Direct Mail pieces via our website for flyers, books, brochures, and maps to be sent to you. When requesting a piece of direct mail, we will ask you to provide the following personal information: First Name, Last Name, Email, Phone Number, Company Number, Street Address, City, State/Region, Postal Code, and Country. If you have already registered on our website and requested a direct mail piece from us, we will remember your past registration information and simply request street address and postal code so we can mail your requested information. You can opt out of receiving direct mail/have your physical address removed from our database, or request to have your address updated at any time by emailing

Managing your personal information and preferences

You also have the right to request the erasure of your personal data or to restrict processing (where applicable) in accordance with the data protection laws, as well as to object to any direct marketing from us.

For our electronic newsletters, you may at any time update your email preference or unsubscribe by clicking the email preferences or the unsubscribe link in the footer of any electronic newsletter.

Alternatively, you can stop receiving any communication or your account by emailing

CCPA – California Consumer Privacy Act

Pickering Group has reviewed this new legislation regarding the transfer of business-to-business personal data in the state of California. We would like to reassure you that we do not sell your data to other organizations and that it is only passed to affiliated third-party vendors, as documented in this privacy statement.

You can ‘opt out of any marketing from us at any time; see ‘Direct Mail’ below. To update your account with us, see ‘Managing your personal information and preferences.’ Any further information with respect to ‘Your Rights’ is also detailed here.

We will continually review this legislation and will update this statement if necessary.

Links to Other Websites

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers, and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies. Our Cookie and Privacy Policy only applies to this website, therefore please check their policies before you submit any personal information to these websites.

Your Rights

You have the right to access any personal information that Pickering Connect processes about you and to request information about:

  • What personal data we hold about you
  • The purposes of the processing
  • The categories of personal data concerned
  • The recipients to whom the personal data has/will be disclosed
  • How long we intend to store your personal data
  • If we did not collect the data directly from you, information about the source

If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information, and we will strive to do so as quickly as possible unless there is a valid reason for not doing so, at which point you will be notified. If you wish to request a ‘Subject Access Request’ form, please email

Lodging A Complaint

Pickering Connect only processes your personal information in compliance with this privacy notice and in accordance with the relevant data protection laws. If you have any concerns about the personal data we hold, please contact us at:

Pickering Connect s.r.o.
Bystřice nad Olší 1571
Bystřice nad Olší, 73995
Czech Republic
+42 (0)558 987 621

Updates to this Privacy Policy

Pickering Connect will occasionally update this Privacy Policy to reflect company and customer feedback. Pickering Connect encourages you to periodically review this Policy to learn how we are protecting your information. If you wish to contact us in respect of this Privacy Policy, please email